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Sport Tourism

Sport Tourism Strategy

As the fastest growing segment of the tourism industry, sport tourism can provide endless opportunities for Aurora to be a destination people want to visit.  Sport tourism can have a positive impact on community partnership, support businesses, attract future visitors and celebrate health and well-being. 

Sport Tourism provides an opportunity for local athletes to compete in their hometown, celebrate and highlight the achievements of local athletes who are role models for future athletes. 

The Town of Aurora has developed a Sport Tourism Strategy that will enhance the visitor experience, bring new events into the community, highlight hometown athletes and incorporate cultural experiences for the community and visitors. 


Sport Visitor Experience in Aurora 

Welcome to the Town of Aurora! Our community is excited to provide you with a memorable sports experience for athletes and spectators. Aurora has a passionate and dedicated sport community. The municipality is home to new and updated sports facilities, playing fields and venues.

Town of Aurora and the Aurora Chamber of Commerce have partnered together to provide an online Sport Visitor Experience Package for sports teams and visitors which highlights places to eat, shop, play, stay and for health and wellness. Sporting events are a great opportunity for teams to bond through meals, gatherings and activities. As well, families can make memories together and experience the many great parks, trails, special events and activities being offered. Enjoy exploring all that Aurora has to offer.


Sport Mural Mosaic

Join us as we reveal our Town’s Community Sport Mosaic Mural!

Unity on Canvas: Painting Our Community Story
Date - Monday, October 6, 2025 | Time - 6:00 p.m. 
Location - Aurora Family Leisure Complex (Program Room C)
> No registration required. Light Refreshments will be provided.

Thank you to everyone that created a tile, circulated information and supporting the Town’s Sport Plan. Please email Specialist, Sport & Community Development with any questions. 

Sport is more than competition - it builds community, fosters leadership, and strengthens connections. Together, we will continue shaping a sport culture where everyone belongs. Thank you in advance for your support and participation as we unveil the Sport Mosaic Mural!

As the first activation of the Sport Plan Update, we are proud to launch Unity on Canvas: Painting Our Community Story - a Mosaic Mural initiative.

This mural reflects our dedication to creating a welcoming environment where people of all ages, abilities, and backgrounds can participate, lead, and thrive.

As a visual statement of inclusion, belonging, and empowerment in sport, this project also highlights the importance of collaboration between the Town, local sport organizations, and community partners.

Our vision is for Aurora to be a leader in inclusive and accessible sport, where lifelong participation is supported by a strong sports system and meaningful partnerships.

Please visit our Sport webpage to read the Town’s Sport Plan.

Please email Specialist, Sport & Community Development with any questions.

Please email Specialist, Sport & Community Development and request to be added to the Sport Plan List Serv to stay up-to-date on all initiatives and opportunities related to the Sport Plan.

Contact Us

Town of Aurora
100 John West Way
Aurora ON L4G 6J1
Phone: 905-727-1375 or 905-727-3123
Fax: 905-726-4769

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