Sport Tourism

Sport Tourism Strategy

As the fastest growing segment of the tourism industry, sport tourism can provide endless opportunities for Aurora to be a destination people want to visit.  Sport tourism can have a positive impact on community partnership, support businesses, attract future visitors and celebrate health and well-being. 

Sport Tourism provides an opportunity for local athletes to compete in their hometown, celebrate and highlight the achievements of local athletes who are role models for future athletes. 

The Town of Aurora has developed a Sport Tourism Strategy that will enhance the visitor experience, bring new events into the community, highlight hometown athletes and incorporate cultural experiences for the community and visitors. 

• Sport Tourism Strategy - 2022 to 2026

Sport Visitor Experience in Aurora 

Welcome to the Town of Aurora! Our community is excited to provide you with a memorable sports experience for athletes and spectators. Aurora has a passionate and dedicated sport community. The municipality is home to new and updated sports facilities, playing fields and venues.

Town of Aurora and the Aurora Chamber of Commerce have partnered together to provide an online Sport Visitor Experience Package for sports teams and visitors which highlights places to eat, shop, play, stay and for health and wellness. Sporting events are a great opportunity for teams to bond through meals, gatherings and activities. As well, families can make memories together and experience the many great parks, trails, special events and activities being offered. Enjoy exploring all that Aurora has to offer.