Sponsorship Recognition Stories

Partnerships Make it Happen!

Sponsorship Recognition Stories showcases local businesses and organizations that support community building through the Town’s corporate sponsorship program. These investments in our community bring added value to residents while strengthening their own connection to the people they serve. These stories offer an inside look at why sponsors partner with the Town of Aurora, what they’ve gained from the experience, and how sponsorship helps enhance recreation, culture, and community life.

From naming rights and facility visibility to activation opportunities that create meaningful engagement, sponsorship is more than a logo—it’s a way to show up for Aurora. We’re proud to recognize our partners, celebrate their impact, and share their perspectives as trusted community partners.

Interested in partnering with the Town?

Explore these stories for inspiration—and imagine what we could build together!

Desjardins Insurance – naming rights sponsor of the Desjardins Gym at the SARC and the Desjardins Pool at the AFLC

Deborah Paik, Desjardins Insurance

Meet Deborah Paik, Vice President, Growth & Performance, Agency Compensation & Oversight at Desjardins Insurance, as she joins the Town of Aurora to celebrate the official opening of the Desjardins Gymnasium at the Stronach Aurora Recreation Complex. In this short video, Deborah reflects on Desjardins’ 10+ year partnership with the Town—rooted in cooperative values and a long-standing commitment to giving back—and shares her excitement for this new community hub and the residents who will bring it to life.

Samantha Gowda-Singh, Local Desjardins Insurance Agent, naming rights sponsor of the Gowda-Singh Insurance Meeting Room

Samantha Gowda-Singh, Desjardins Insurance

Meet Samantha Gowda-Singh, local Desjardins Insurance Agent and proud sponsor of the Gowda-Singh Insurance Program Room at the Stronach Aurora Recreation Complex. In this short video, she shares why supporting Aurora was important to her—and what this partnership means for community connection.

Contact Information

For more information on sponsorship opportunities in the Town of Aurora, contact Rob Richardson, Facility Advertising and Sponsorship Coordinator, 365-500-3175