The Municipal Elections
Act now includes a framework for third party advertising. The framework will come into effect on April
1, 2018, so that the rules will be in place for the 2018 municipal election.
What is a Third Party
A third party
advertisement is a message in any medium (billboard, newspaper, radio, etc.)
that supports or opposes a candidate or a “yes” or “no” vote on a question on
the ballot. Third party advertising does
not include issues-based advertising so groups that do public outreach can
continue their issued-based advocacy work throughout the municipal election
Advertising that does
not cost money to post or broadcast, such as comments made on social media,
will not be considered to be third party advertising.
Who Can Register
as a Third Party Advertiser?
corporations and unions can register as third party advertisers and can also
make contributions to third party advertisers. Third party advertisers will
need to register with the municipality where they want to advertise. If they
want to advertise in more than one municipality, they have to register in each
allows a third party advertiser to promote or oppose any candidate that the
electors in the municipality can vote for (local council, school board trustee
positions and regional or county council offices).
party advertising must be done independently of candidates, who are not able to
direct a third party advertiser. Candidates are not able to register as third